divyakgopinathan.com

What is Performance Marketing? A Beginner’s Guide to Results-Driven Advertising

What is Performance Marketing? A Beginner’s Guide to Results-Driven Advertising In the ever-evolving world of digital marketing, businesses are increasingly seeking strategies that are not only impactful but also measurable. That’s where performance marketing comes in—a model that shifts the focus from broad brand awareness to tangible, trackable results. In simple terms, it refers to […]