I’m a performance marketer based in Kannur with a background in economics and a strong interest in data-driven strategy. As a performance marketer, my journey began with a fascination for patterns—how numbers reveal behavior, and how insights lead to smarter decisions.

With an analytical mindset and a passion for growth, I approach every project as a dedicated performance marketer, focused on building campaigns driven by measurable results, not guesswork. I specialize in performance marketing strategies that maximize ROI—whether it’s through paid search, social media advertising, or conversion rate optimization.

My goal is simple: to help businesses grow by crafting campaigns that not only reach the right people but deliver the right results.

What I Bring to the Table:

• Performance-First Thinking: As a performance marketer, I focus on results, not guesswork. Every ad, every test, and every strategy is designed to perform and improve over time.

• Economics Insight Meets Digital Strategy: My education enables me to think critically about markets, costs, and behavior—making me a marketer who sees the bigger picture.

• Continuous Learning: As a fresh mind in the industry, I bring energy, adaptability, and a hunger to stay updated with the latest trends and tools in performance marketing.

• Local Understanding, Digital Reach: Being from Kannur, I understand the nuances of local markets while leveraging global platforms like Google, Meta, and LinkedIn to deliver value as a skilled performance marketer.

My Focus Areas:

•  Paid Search (Google Ads, Bing Ads)
• Paid Social (Meta Ads, LinkedIn)
• Conversion Rate Optimization (CRO)
• Performance Analytics (ROAS, CPC, CAC, and more)

 

I believe great marketing isn’t about big budgets—it’s about smart strategy and clear execution. If you’re looking for a passionate, detail-oriented performance marketer who’s driven to deliver meaningful outcomes, I’d love to work with you.